Fio banka
A long-running partnership across two media houses. Massive display campaign, rich formats, SuperBranding and a sticker that drove 4M+ clicks.
4M+
Clicks to the site
700M
Impressions
40+
Sites in the NMH network
2
Media houses
A bank competing on savings rates needs more than one good banner. It needs to be the thing readers notice on Slovakia's busiest news sites, month after month, across two different media houses.
We planned the formats around attention, not inventory: takeovers and SuperBranding where the brand could own the page, the Interscroller and the sticker where mobile readers actually look.
Each product got its own creative line, Robot for business savings and Kolo šťastia for the account, so the message stayed fresh over a long campaign. When the campaign moved from NMH to OurMedia, we rebuilt the plan for the new network instead of copying the old one.
2020-2021 · News and Media (NMH). A massive display campaign across 40+ sites including Pravda.sk, Plus 7 dní and Korzár. Rich formats and SuperBranding with a full visual takeover of the portals, plus an Interscroller for maximum mobile reach. A long-running campaign for Fio savings and the Fio account.
2023-2025 · OurMedia SR. A full media campaign, including a special sticker placed at the level of the Pravda.sk logo, the most premium format on the Slovak market. It drove 4M+ clicks to the site. Animated HTML5 banners for 2% Business Savings (Robot) and the Fio account (Kolo šťastia).
- Rich formats
- SuperBranding
- Interscroller
- Mobile sticker
- InStream video
- PR / native content
Mediocre work wastes your time and mine.
If you want ads that bring in customers, a strategy you can actually follow and AI that does the repetitive work, tell me about your project.