TESTEK, a.s.

Social media, media coverage and events for TESTEK, the institution behind safe Slovak roads: in-house collab reels with volant.tv and TopSpeed.sk on their accounts and TESTEK's, coverage on TV JOJ, TA3, TV Markíza and the Pravda podcast, a booth at the Trenčín airport races, filming the brake tests at Wachauring in Austria, and a mascot we designed and animated.

Media

TV JOJ, TA3 and Markíza, the top 3 media in Slovakia

In-house

Every reel ideated and shot by us, with the creator

Mascot

An animated hedgehog, also in print

Events

Booth at the races on Trenčín airport

TESTEK stands for safety on Slovak roads. It supervises the inspection stations and their technicians and trains them. That makes it a target: on social media it gets witch-hunted, and it has to defend itself against vulgar, offensive attacks all the time.

We put the experts in front of people. TESTEK went on the Užitočná Pravda podcast to explain who checks the quality of inspections, and we got TESTEK into the top 3 media in Slovakia: TV JOJ, TA3 and TV Markíza's TN Live. You can watch the videos at the bottom of this page.

On Instagram we run ongoing collaborations with volant.tv and TopSpeed.sk. Every reel is a collab post, so it runs on their accounts and on TESTEK's own socials at the same time. They already have the audience, so the message reaches drivers much faster than from a new account. We come up with every reel and shoot it at TESTEK with the creator, fully in-house. These reels spread fast and are the best performing posts on their Instagram.

On social media we manage the community every day and answer even the harshest comments calmly, with facts. Every post is fact-checked before it goes out.

We also run their events, for example the motorcycle races at Trenčín airport, where TESTEK had its own booth and measured the brakes, acceleration and noise of the riders' motorcycles. We made everything for the booth: merch, a life-size cutout of the hedgehog, beach flags and a contest for visitors. The hedgehog is our work too: we designed the mascot and brought it to life as an animated character for their videos.

In Austria we filmed TESTEK at the Wachauring circuit, where it showed Austrian colleagues and partners how its own app measures motorcycle braking. The aftermovie is at the bottom of this page.