Proxenta
Personal brand, storytelling and PR as the foundation before any display ads. Then SuperBranding and mobile branding on the OurMedia network.
Story
Founder's personal brand first
PR
Articles and native content
4 steps
From organic posts to display
Pravda
SuperBranding on Pravda.sk
Display ads only work when people already know who is behind them. For a real estate brand built around one person, nobody did yet.
So the ads came last. We started with the founder's story and built authority step by step: organic presence first, then PR articles and native content.
Only when the name already meant something did we switch on SuperBranding on Pravda.sk and the OurMedia network, so the big formats landed on people who were ready to trust it.
Before any display campaign ran, we built a full personal-brand strategy: authority and trust through storytelling and PR. A step-by-step funnel from organic presence to PR articles and native content, then SuperBranding display campaigns on the OurMedia network. The whole strategy came before paid distribution and laid a strong base for conversions.
The build
- Organic presence
- PR articles
- Native content
- SuperBranding display
- Personal brand
- Storytelling
- PR strategy
- SuperBranding
- Mobile branding
- Pravda.sk · Mediaklik
Mediocre work wastes your time and mine.
If you want ads that bring in customers, a strategy you can actually follow and AI that does the repetitive work, tell me about your project.